“LIFE’S A BEACH AND THEN YOU DIE”

We called this one “Life’s a Beach and Then You Die”

A chaotic, slightly absurd beach vision featuring VR goggles, Bloody Marys, and luxury furniture buried in the sand. It wasn’t about pushing product; it was about making something that stopped the scroll. Greenwood directed the whole thing, even convincing someone to lend us their prized Eames chair for a public beach shoot. Since Miami faces east, water front sunsets are hard to come by, but we found a south-facing stretch of beach where you could just barely catch that golden-hour glow. The result: a surreal scene with a weird blend of modern and tradition escapism.